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Future of Media Summit

Fake news, Covid-19, the rise of digital and viewability have been some of the biggest challenges publishers have faced in recent years. The Future of Media Theatre provides a space for B2B and B2C publishers to learn, discuss and analyse what the next challenges that will face the industry are and the opportunities that the future holds. The sessions in the Future Media Summit will look at topics such as:

  • Strategic thinking
  • Subscriptions & membership
  • Live and virtual events
  • The power of technology in publishing
  • Diversity in the industry 
  • Developing your team for the future and what new skills will your business need
  • The pros and cons of commercial partnerships
  • Digital transformation 

 

Beyond Publishing: lessons learned from other media sectors

 The subscription model is being used by many leading Media & Entertainment companies, from the video & music streamers through to subscription boxes. How do they measure “subscription success” and how are subscription models changing after the Pandemic Boost? Jim Bilton shares insights from a major new research project, “Navigating the Media Whirlpool”.
 

 

From Touchpoints to Trustpoints: Building a Powerful Data Strategy That Drives Business Growth

 It's never been more important for publishers to provide customers with the right experience and ads at the right time — and building that knowledge through first party data is becoming more critical with every new regulation and the ever-increasing demand for data privacy.

Join this session to learn how not only collect and manage consented first-party data in a privacy-safe manner, but also integrate across data clean rooms and other vendors in real time, to help build trust, serve the right experiences and show your consumers that you’re listening to their choices.

 

Net Advertising Revenue Retention (NARR): How Publishers are increasing multimedia sales and maximising profitability

 Selling advertising has always worked on a transactional basis where publishers need to compete and win business on a deal-by-deal basis. Successful publishers have realised that maintaining revenue is a key to growth. Learn what publishers are doing to grow, retain more revenue and increase overall profitability.

 

People & Culture and the positive impact our Thrive and Inclusion initiatives have across Bauer

 A talk about People & Culture and the positive impact our Thrive and Inclusion initiatives have across Bauer.

 

Tech strategy for publishers

 How should publishers develop their tech stack? When does it make sense to buy in platforms and when to build in-house? What is the best way to hire tech resource? When does offshoring make sense? Practical examples of how media leaders have navigated their tech strategy.
 

 

MediaFutures: The latest trends & issues in the media business

 Jim Bilton shares insights from the latest analysis of the long running Media Futures research and what it means for publishing leaders.

• How have your publishing peers fared in the last year?
• What are the trends in managing publishing businesses?
• What KPIs should you be measuring in future?

 

Top three subscriptions tactics for growing reader revenue in 2022

 Join the Managing Director at FT Strategies (the subscriptions consultancy from the Financial Times) to learn about three practical steps publishers can take now, to help them grow their reader revenue. We'll look at two case studies that demonstrate these steps in actions, and the increase they had on the bottom line. Finally, we'll take a quick look at what the Financial Times is doing in 2022 to bolster its subscriptions strategy.

 

Don’t make creating sustained engagement more complex than it already is

 Publishing subscriptions are in a lane of their own. It’s exhilarating to round up writers and creators, produce informative and compelling content, and monetize on readers’ interest, but lately—publications have been facing serious hurdles around monetizing proportionally to usage and capturing the attention of different customer segments. As a result, churn rates fluctuate wildly. If you are a publishing subscription, how do you create an adaptable engagement strategy? How do you go about creating more value for readers so that they want to stay subscribed for a very long time?

 

How Publishers can enable strategic growth with payments

 We look at the how Publishers can enable growth in an increasingly complex environment by utilising payment solutions to increase the LTV of customers, increase global readership and unify their financial infrastructure.

 

Opening A New Chapter to Performance Marketing and Data in Publishing

 Up until recently, billions of people experienced a world of adverting that felt personal to them. These experiences were powered by data and machine learning.

The reliability of browser data is no longer assured and in 2023 Chrome (the most widely used browser in the West) will disable 3rd party cookies. This will mean that almost 90% of consumers may block third-party cookies by default.

 

Publishing and the Planet: How to get to Net Zero.

 This panel brings together companies that are at various stages of their carbon neutrality journey. Where are you on yours? Practical advice and guidance around how to measure your emissions, how and when to reduce them, the role of offsets and the importance of verification.

So whether you are a larger organisation in the publishing, media and digital sector or smaller operator, our panel will share how they started out on the path to net zero and their actionable plans to reduce their companies impact on climate change including print, digital, technology, talent, teams, governance, risk, cost and achievements.

 

The digital transformation journey – lessons learned from Google’s Digital Immersion Week

 Publishing businesses across the world are wrestling with digital transformation, seeking to build new revenue streams and product areas to ensure they are fit for the future. Digital brings challenges but also tremendous opportunities, join us as we hear from three industry experts as they tell us how to ensure your business can take advantage of those opportunities. Highlighting the key learnings from the Digital Innovation Week, presented by FIPP, Google, and the FT, this panel is a must-see for anyone looking to kick-start their transformation programme

 

The Metaverse is here to stay, what are the opportunities for media publishers?

 The publishing sector was notably slow to adapt and extract the internet boom opportunities. Don't miss the metaverse boom - join us for a live experience at the show!
 

 

Fireside chat: The latest in membership propositions

 Featuring the Group Editorial Director of Incisive Media, the Founder of Speciall Media, the CCO of Telecoming and the co-Founder of Kademy.

 

Journalism: Priceless or worthless?

 How an algorithm is changing the future of publishing

Everything has a price. Or does it? When a startup set out to create a global content trading platform, they discovered that the publishing industry is lacking a basic factor needed for making business.

 

Panel: The future of ecommerce for publishers

 E-commerce affiliate marketing revenues have become a multi-million pound revenue line for a handful of publishers. For companies who invested pre-pandemic, they have reaped the rewards of a pandemic-fuelled online shopping boom.

The panel will share their different experiences and discuss what they expect the future trends for ecommerce revenues will be and the potential disruptors to this revenue line.

 

Lunch & Learn: Speaking with presence and impact for better audience engagement

 With Sylvia Cohen, Owner - Sylvia Cohen Communication

 

The Future of Audio Advertising

 Charlie Cadbury, the CEO and Founder of Say It Now, will explore the exciting future of audio advertising - including how 'Actionable Audio Adverts' can combine data insights and creativity to build brand awareness and drive stronger revenue.

 

The Times: Leading the Way WIth Digital Journalism

 The Times is Britain’s pioneer in subscriber journalism, It was the first British newspaper, in 2010, to go behind a paywall. It’s a gamble that paid off: more than two-thirds of subscribers today are digital, following substantial growth in recent months.

In this session The Times’s Head of Digital Edward Roussel will talk through digital changes at the times to its newsroom and how that joins up with its business model. This includes an editorial strategy focused on fewer, better stories. Going deep on reporting and also focusing on three distinct storytelling approaches: live, visual and interactive. Edward will also reflect on lessons learned - often the hard way - from mistakes made by publishers over the past decade, and how to avoid them in the future.