AdTech and Revenue Theatre
In this forward-looking and comprehensive theatre, attendees will gain knowledge on topics including the great paywall debate, the potential from affiliate marketing, effective strategy for online advertising, tracking and targeting with personalisation and much more. The adtech and ecommerce world is fast moving and these sessions will help you keep up!
Rethinking revenue: Harnessing the power of voice commerce
The BIG Performance Debate - Why media publishers need to adapt to include affiliate commercial models to increase revenue
This panel of performance marketing experts will outline and discuss the growing trend that is seeing big media and publishing houses transform their traditional paid media models to performance based. The panel. moderated by AffiliateiNSIDER’s Lee-Ann Johnstone an award winning affiliate marketing agency owner - will explore the current trend, benefits of adopting a performance based model and discuss the realities of what this means for your publishing business and how you will need to adapt your marketing and advertiser relationships to meet new advertiser demands. If you’re looking to understand what affiliate marketing is and how you can benefit from it come along and listen to the debate and ask questions from the panel of experts that will deliver this session.
SmartFrame’s top five Predictions: What’s Ahead for Digital Publishing in 2022 and beyond?
Join SmartFrame Technologies and the IAB in a future gazing session, hear predictions on the key drivers for the publishing and AdTech industries for 2022 and beyond. In this session you’ll learn what the future may hold, specifically:
1. The demise of the cookie.
2. Exploring new revenue streams and the rise of contextual targeting.
3. The shift to the attention economy.
4. The growth of AI and its drawbacks in AdTech.
5. Increasing privacy regulation.
6. Demonstrations of ground-breaking new brand protection technology and in-image adtech.
Capturing the Signals to Tap Undiscovered Revenue
Knowing your audience has never been more important and offers a way for independent publishers to increase average revenue per visitor. The question is how? In this session, we'll discuss the importance of audience engagement and how you can measure, benchmark, and monetize your reader engagement while increasing your
average revenue per visitor. By truly capturing the signal, publishers can realize the value of their audience and survive - even thrive - in a post-cookie world.
B2B marketing solutions: Think like a SaaS player
Discussion topics
• What is the opportunity and what is it not?
• The challenge of scale - SAAS vs publisher product thinking
• The audience insights differentiator
• Rethinking your structure to drive CLV
• The hybrid model opportunity
Zuora presents Publisher strategies for Growth and Scaling Revenue streams
In this session, you will hear from Zuora, the leader in in monetization and subscriber experience management, discuss best practices in scaling and growing revenue streams. You will get insights from Zuora customers and partners on how they worked with Zuora to optimize their subscriber experiences and see measurable results in revenue and subscriptions lift. Join us on March 8th at 14.50 for this session. We also encourage you to read our recent blog post from our CEO on the effects Subscription Economy is having on the Publishing Industry.
How to use data to optimise your ad revenue?
Data is certainly the most important asset when it comes to programmatic. One of the best strategy to optimise your ad revenue is to test everything to make data-driven decisions, whether it's Lazy Loading, Ad Refresh, Ad placements... In this presentation, we will focus on the three optimisations to be tested through two customer cases.
Carrier Billing: driving pay-per-view with one-click payment
The alternative mobile payment method carrier billing boosts spontaneous pay-per-view payments as it merely requires your readership to enter their mobile phone number to make a payment. It therefore contrast with card-based and other payments as no additional data must be added - users are not forced to sign, share personal data or fill out forms and a payment is therefore completed within seconds and it outscores other payment options with an unparalleled penetration rate since almost everybody nearly always has a mobile phone at hand. Despite its strong tie with a mobile phone, carrier billing is compatible with tablets, desktop devices, Smart TVs and all popular software and is available to publishers across Europe. The payment option is already familiar to many users as it is applied widely for digital apps and content, such as online games, streaming and the download of music, digital subscriptions for e-books, magazines or movies, in addition to social media platforms, tickets for public transportation, parking tickets or even bike-sharing services, snack vending machines or electric vehicle charging.
How publishers are increasing multimedia sales and maximising profitability
Boostr conducted an industry survey in 2021 and discovered the publishers that bounced back most quickly from the COVID-19 slow down were the ones with the strongest NARR (Net Advertising Revenue Retention). Similar to the SAAS metric Net Revenue Retention (NRR), it measures how much revenue is retained from a cohort of customers.
Why value is central to retention and what you can do about it
In conversation with Bauer & Permutive: Data, Technology and Automotive
Bauer is changing the way its media is sold as the era of third-party data comes to an end. Join Nathaniel Francis, Digital Revenue Operations Director at Bauer Media Group, and Morika Georgieva, Manager, Customer Success EMEA at Permutive, as they dive into Parkers.co.uk and discuss the strategy, technology and challenges behind Bauer’s shift to an audience-led, first-party solution.
Playbook to Scale Reader Revenue
85% of publishers believe that reader revenue will be their primary revenue stream in the future. Join in for a session with Tarmo Van Der Goot, VP - Sales at Chargebee, as he takes us through how to operationalise and scale a reader revenue model
Subscronomics: why can't publishers ignore it?
Subscronomics is a socio-economic movement that goes beyond the well-known subscription economy. Three fundamental factors have driven this momentum: the user, that is no longer interested in the ownership, the companies, who see the vast possibilities of having recurring incomes, and technology developments, improving the shopping, payment and consumption experience. This year, there will be more than 103 million active subscriptions in the UK. It is Europe's largest market, valued at over $16B. Subscronomics is an unstoppable trend, and the media have already jumped on this bandwagon with so much potential.