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ThePublishingShow

Developing Audiences

This theatre will equip media professionals with empowering learning on the latest trends and technology in the MarTech world which will help you gain a more strategic understanding of your audience. The sessions will provide a deeper knowledge on many topics such as:

  • Audience development
  • Subscriptions
  • Data & analytics
  • Social media, influencer & creator Economy
  • Building communities
  • Creativity & design
  • and much more. 

 

Lessons from award winning publisher podcasts

A panel of podcasters who have won or been shortlisted for the Publishing Podcast Awards share their pearls of wisdom.
• What content makes an appealing podcast?
• How do you market/ promote a podcast?
• What revenues can it generate directly?
• What is the strategic value of a podcast?
• What do you wish you knew before you started?
 

 

Data and engagement in the age of disruption

An engaging panel session with Xtremepush with guests Matt Steerman from Locker and Tom Lyons from The Currency discussing the best use of data and engagement strategies with some valuable insights and practical tips for brands.

 

How can you optimise your sales and marketing efforts to make sure you can build a business fit for the future?

Hear from the CEO of Workbooks, John Cheney, on how they have helped organisations adopt technology and strategies to increase revenues, improve decision making, optimise costs and give customers a better experience through CRM. Learn what has worked and what didn’t, which KPIs to track and how to build an effective revenue growth engine.

 

Winning the battle for consumer and advertiser attention with data + AI

Every content company -- and publishers in particular -- are in a fierce battle for audience attention for their direct to consumer businesses and the advertising ecosystem is under more pressure than ever before to drive performance based outcomes. The need to personalize the consumer experience is paramount to keeping audiences engaged and driving effective ad targeting solutions. Predictive analytics and real-time data science use cases can help media and entertainment companies increase engagement, reduce churn and maximize customer lifetime value. While there is tremendous opportunity around data and AI, many media organizations are struggling to fully capture this opportunity and move from experiments to production use cases. Join us as we discuss best practices and real-world machine learning use cases in the publishing and digital media space as industry leaders move aggressively to personalize, monetize and drive agility around the consumer and advertiser experience.

 

Content Marketing and the Evolution of Audience

The industry association for content marketing will be hosting a panel which features content experts discussing the use of publishing skills and data to target niche audiences and develop communities. Plus, they’ll discuss key content marketing strategies that help to grow relationships within an audience and gain passionate brand advocates.

 

Why community matters. Perspectives on community building from B2B and B2C brands

A publishers view of why community is at the heart of everything you do

 

Breaking down the silos: How cross-functional working helps solve business problems

• Why workshops done well are a good thing
• How jargon can cause problems (the same word means different things to different groups)
• Ask questions don’t give commands - why product teams love problems to solve
• How can we all learn from user research
• Why ‘why’ is at the heart of everything

 

Data collection and engagement as the key to audience monetisation

Qualifio is the leading European SaaS data collection and interactive marketing platform to grow, segment, monetise and reward customer engagement - we'll be showcasing success stories from top European publishers that highlight the importance of interactive marketing and first-party data collection in a GDPR-conscious and cookieless digital landscape.

 

Building a membership proposition

How do you build a valuable membership proposition? What is the best way to market membership? What's involved in nurturing and retaining members? Case studies from a range of publishers and best practice.

 

Corporate ventures in audio

Nathan Hull (CSO, Beat Technology) in conversion with Greg Miall (MD Digital Ventures, Antenna Group) discussing how Antenna Group, the international entertainment and media organisation, is partnering with Beat Technology and 10 major Greek Publishing houses to launch its own audiobook service as a standalone business to engage audiences.

 

Piracy: overcoming the biggest threat to revenues no one is talking about

Academic publishing for higher education is a $19 billion market. The price of textbooks has risen by more than 800% since the 1970s. Ironically, the higher prices aren’t benefiting publishers, as students are turning to the secondary market and piracy. Until recently, publisher’s focus has been on reducing the impact of the secondary market, but during the pandemic online piracy has boomed and is eroding overall revenue. Over 1 billion textbooks are being illegally pirated each year and efforts to block these downloads are proving ineffective. Learning from the TV and Film industry, it is clear that using legal avenues to block IP and take down torrent sites is ultimately futile. The solution is aggregating content for students through an affordable subscription model.