Future of the Newsroom Theatre
The Future of the Newsroom is a can't miss conference for Editors and Content Producers. This conference will revolutionise how you engage with new generations with quality storytelling, finding the right business models for you and analysis on other industry disruptors.
AI and the future of journalism
This talk sets out how to understand and apply AI technologies such as automation and machine learning in the newsroom. It sets out a strategic approach to the systemic potential and challenges of AI technologies. It is based on three years of international research and collaborative innovation experiments with news organisations around the world for the LSE's Journalism and AI project.
Enabling innovation through standardisation
News UK has invested in a design system to provide high quality, standardised components, themes and features for all the brands in the organisation. By building once and reusing solutions, we're creating a sustainable model for product development and enabling faster delivery, sharing insights, and focusing on innovation.
How to build, grow, and pay your freelance team
Former freelance journalist, salaried editor, and founder/publisher of several media properties Matt Saincome breaks down how publishers can win using a freelance content team. Matt will break down the problem from every side, having experienced each part of the problem first hand. Then he'll present OutVoice, the solution he built for his publication, which had one editor successfully managing 500 freelancers and generating millions of views and ad impressions. OutVoice helps publishers large and small automate away annoying processes and get more out of their content spend.
The power of storytelling pictures in business
Research by 3M Corporation confirmed that your brain processes images 60,000x faster than words. Telling a story with those images engages the emotional side of your brain, making it more engaging and memorable.
In this session, I’ll share WHY, WHAT and HOW you can thrive with storytelling pictures in your business. By the end of this presentation, you’ll share my vision for visual storytelling and will be bursting with ideas to practically apply to your own content.
Why the news industry must innovate
In 2021 Warren Nettleford won a Royal Television Society Award for Digital Innovation for creating a news series that attached millions of viewers and transformed the way that news is told to younger audiences. NEED TO KNOW beat the BBC and CNN to the top prize in journalism. Now, the NEED TO KNOW team have been backed by Google to create more innovate news content that cuts through and appeals to viewers in new ways. In this presentation Warren will explain the challenges facing the news business and why now is the time to innovate and reach viewers with accurate and impartial information which will enable them to make sense of the world. He’ll touch on what changes he thinks need to take place in the industry for news organisations to thrive and also why he thinks it vital that regulations are adapted for the information age.
Are publishers ready to use data to drive new business models or is data just a tool to support decision-making?
Where are publishers in the transformation journey?
Where are publishers getting stuck at the moment?
What big trends do we see emerging?
How are editorial and video production workflows are changing?
A panel to discuss how editorial and video production workflows are changing. How to teams adapt to working and collaborating in a hybrid working environment? Is a Zoom call really as effective as sitting next it someone in an office space? And, when working with video, how do you overcome the perils of home wifi? The host will explore these questions with The Independent's Head of Multimedia, Tom Richell and the New Stateman's Head of Video and Audio, Chris Stone.
Polymorphic storytelling - the marketing formula to multiply your content
In a publishing environment in which “going viral” is the catchphrase of the day, the William Rudolph Hearst-style agencies and newsagents of yesteryear don’t move fast enough to keep up.
It's why I believe in polymorphic storytelling, a unique methodology to take one story and present it in different media and environments.
To take one press piece, and create 190 days worth of content.
The Rise of the Micro Studio and the Democratisation of Virtual Production
The use of Virtual Production in the Film and Broadcasting industry is set to grow in double digits over the next few years. However, it is widely assumed that the technology is inaccessible to the majority of content creators due to cost and scarcity.
In this session, you will hear how the recent convergence of technologies now means that this disruptive technology can now be used for the majority of content scenarios, why it should be considered and the benefits creators can expect to see when commissioning it.
Diversity and Inclusion in the Media
The statistics show that diverse and inclusive teams create better content and make for better places to work. So why is the media still so white – and how can we all play our part to fix it?
How to beat the Facebook algorithm
Facebook rarely announce changes to their algorithm. But in reality, changes are happening all the time behind the scenes. In this session, we’ll share key ways in which the Facebook algorithm works and present insights from our scientific research. Discover the secrets behind the algorithm and learn how to maximize referral traffic from Facebook.
The Power of Solutions Focused News and its role in the future of Newsrooms
This talk explores the impact of the news on our mental health and the health of our society. It will show why solutions are a powerful antidote to many of the ills created by our “if it bleeds it leads” news culture and help us better understand why solutions journalism is the most demanded content by younger audiences. This talk will challenge this long held perceptions that solutions are trivial and instead show why, when solutions reporting is done well, it has the power to increase journalism standards, assist in holding power to account and help people feel more informed on the problems and challenges we face. It has also been shown to have the power to increase engagement and grow audiences, as well as better monetise them.
Tying physical publications to Digital Experiences with QR Video
In the digital age, print based publishing has become separated from the explosion of services offered by digital media. Digital having all the advantages of ubiquity, interactivity and commerce.
QR video contains all the power and potential of digital media launched directly from print and to drive readers to subscribe.
The nature of print is therefore changed, and any printed paper now has the potential to offer readers, advertisers and sponsors all of the digital services of an on-line publication without the brand pollution and leakage associated.
Closing the gap between the physical and the digital world forever.